Content Marketing: Moving from Tactics to Strategy
Based on a series of interviews and a virtual roundtable, the report outlines some of the challenges facing marketers relating to resourcing and understanding of value.
The whitepaper also includes recommendations for companies trying to be more strategic in their approach.
Sections in the report include:
- Stepping off the content treadmill
- Measurement and attribution
- Winning support from the rest of the business
Download the report now to learn more