PRELOADED

Trends Report: New Ways to Play

The report provides an overview of the key immersive play trends which are shifting audience expectations, and where PRELOADED believes they will head next.

Key takeaways:

• How XR technologies continue to blur the lines between our digital and physical worlds.
• How 5G and real-time production tools are transforming self-expression and interactivity.
• How toys and ‘invisible’ technology are creating new possibilities for play.